Field of study · CIP 52.14

Marketing

Offered at 1,415 college programs that reported results. Here is what graduates earn and owe at each credential level, and which programs pay best.

By credential level

CredentialProgramsTypical earnings, 1 yrTypical earnings, 5 yrsTypical debt
Certificate201$50,204$53,025$18,871
Associate194$42,568$44,739$21,900
Bachelor's807$50,680$71,160$22,250
Post-bacc certificate2———
Master's137$67,444$87,593—
Doctoral9———
Professional2———
Graduate certificate63$75,993——

"Typical" is the median across programs of each program's median, counting only programs with unsuppressed data (at least three). It describes a typical program, not a national median for all graduates. Certificate figures include certificates earned at four-year colleges, often alongside a bachelor's; see degrees vs. certificates for a cleaner comparison. Source: College Scorecard field of study data.

Our read

One year after finishing, a typical certificate program in this field reports median earnings of $50,204, versus $50,680 for a typical bachelor's program.

Highest-earning certificate programs

#CollegeStateEarnings, 1 yrEarnings, 5 yrsMedian debt
1Arizona State University Campus ImmersionAZ$50,204$82,047$18,871
2Saint Cloud State UniversityMN$46,657$80,811$23,665
3University of Phoenix-ArizonaAZ$48,532$71,851$24,199
4University of West FloridaFL—$62,742—
5University of Wisconsin-WhitewaterWI$56,249—$20,148
6Northern Arizona UniversityAZ$54,518—$19,500
7Messiah UniversityPA$51,238—$23,250
8Laredo CollegeTX—$43,308—
9Miami Dade CollegeFL$40,293—$10,750
10Indian River State CollegeFL—$38,603—
11Ozarks Technical Community CollegeMO—$37,746—
12Three Rivers CollegeMO—$31,419—

Ranked by 5-year median earnings, or 1-year where 5-year is not reported.

Highest-earning associate programs

#CollegeStateEarnings, 1 yrEarnings, 5 yrsMedian debt
1Normandale Community CollegeMN$56,250$59,773$15,875
2Southern New Hampshire UniversityNH$44,453$59,577$19,332
3Green River CollegeWA$45,575$57,226$16,997
4Ferris State UniversityMI—$57,072$16,226
5Gateway Technical CollegeWI—$55,274—
6North Hennepin Community CollegeMN—$50,314—
7Nassau Community CollegeNY—$48,876$9,500
8Kennebec Valley Community CollegeME—$48,797$12,826
9Waukesha County Technical CollegeWI—$48,375—
10Chippewa Valley Technical CollegeWI$37,735$47,916$15,334
11Southeast Technical CollegeSD$38,360$47,365$12,000
12CUNY Borough of Manhattan Community CollegeNY$45,939—$6,195
13Ensign CollegeUT—$44,882—
14Lake Area Technical CollegeSD$41,641$44,597$12,000
15Madison Area Technical CollegeWI—$44,547—

Ranked by 5-year median earnings, or 1-year where 5-year is not reported.

Highest-earning bachelor's programs

#CollegeStateEarnings, 1 yrEarnings, 5 yrsMedian debt
1University of PennsylvaniaPA$89,454$127,236$7,500
2Washington University in St LouisMO$66,898$126,365—
3Villanova UniversityPA$71,987$120,117$24,524
4Boston CollegeMA$76,748$117,860$19,000
5Case Western Reserve UniversityOH—$116,617—
6Elon UniversityNC$63,181$115,923$19,500
7Santa Clara UniversityCA$72,607$111,959$20,298
8Lehigh UniversityPA$66,225$111,261$23,250
9George Washington UniversityDC$63,642$107,942$20,500
10Palm Beach Atlantic UniversityFL$47,242$107,598—
11Brigham Young UniversityUT$73,160$107,013$15,976
12Tulane University of LouisianaLA$66,646$105,566$18,500
13Fordham UniversityNY$65,081$103,807$24,687
14University of Illinois Urbana-ChampaignIL$70,112$103,337$16,617
15San Jose State UniversityCA—$101,373—

Ranked by 5-year median earnings, or 1-year where 5-year is not reported.

Highest-earning post-bacc certificate programs

#CollegeStateEarnings, 1 yrEarnings, 5 yrsMedian debt
1North Carolina State University at RaleighNC$106,996——
2Drexel UniversityPA—$100,025—

Ranked by 5-year median earnings, or 1-year where 5-year is not reported.

Highest-earning master's programs

#CollegeStateEarnings, 1 yrEarnings, 5 yrsMedian debt
1University of PennsylvaniaPA$169,017$253,266—
2University of Wisconsin-MadisonWI$126,487$172,172—
3Southern Methodist UniversityTX$113,366$155,422—
4Xavier UniversityOH—$140,590—
5Texas A&M University-College StationTX$69,257$136,431—
6Boston UniversityMA$85,259$131,987—
7Saint Joseph's University - PhiladelphiaPA$99,549$129,623—
8University of Southern CaliforniaCA$81,786$121,971—
9University of GeorgiaGA—$119,365—
10University of FloridaFL—$114,398—
11University of ScrantonPA—$111,081—
12Michigan State UniversityMI$82,942$107,572—
13Western Carolina UniversityNC$100,745——
14The University of Texas at DallasTX$62,109$97,799—
15Georgia State UniversityGA$74,773$95,328—

Ranked by 5-year median earnings, or 1-year where 5-year is not reported.

Highest-earning professional programs

#CollegeStateEarnings, 1 yrEarnings, 5 yrsMedian debt
1University of Notre DameIN$137,699——

Ranked by 5-year median earnings, or 1-year where 5-year is not reported.

Highest-earning graduate certificate programs

#CollegeStateEarnings, 1 yrEarnings, 5 yrsMedian debt
1University of Southern CaliforniaCA—$174,277—
2University of IowaIA$141,288——
3North Carolina State University at RaleighNC$131,083——
4Southern New Hampshire UniversityNH$75,993——
5East Carolina UniversityNC$67,010——
6University of Phoenix-ArizonaAZ$55,392$66,575—

Ranked by 5-year median earnings, or 1-year where 5-year is not reported.

Related fields

Quick answers

How much do marketing graduates earn?
One year after finishing, a typical bachelor's program in marketing reports median earnings of $50,680. Source: U.S. Department of Education College Scorecard, field of study data.