General Sales, Merchandising and Related Marketing Operations
Offered at 344 college programs that reported results. Here is what graduates earn and owe at each credential level, and which programs pay best.
By credential level
| Credential | Programs | Typical earnings, 1 yr | Typical earnings, 5 yrs | Typical debt |
|---|---|---|---|---|
| Certificate | 151 | $57,064 | $76,874 | $16,328 |
| Associate | 110 | $50,302 | $45,539 | $14,251 |
| Bachelor's | 69 | $59,171 | $80,212 | $19,596 |
| Master's | 8 | $79,353 | $129,522 | — |
| Doctoral | 1 | — | — | — |
| Graduate certificate | 5 | — | — | — |
"Typical" is the median across programs of each program's median, counting only programs with unsuppressed data (at least three). It describes a typical program, not a national median for all graduates. Certificate figures include certificates earned at four-year colleges, often alongside a bachelor's; see degrees vs. certificates for a cleaner comparison. Source: College Scorecard field of study data.
One year after finishing, a typical certificate program in this field reports median earnings of $57,064, versus $59,171 for a typical bachelor's program.
Highest-earning certificate programs
| # | College | State | Earnings, 1 yr | Earnings, 5 yrs | Median debt |
|---|---|---|---|---|---|
| 1 | North Dakota State University-Main Campus | ND | $63,899 | $100,118 | $14,000 |
| 2 | Plymouth State University | NH | $59,541 | $89,012 | — |
| 3 | Kent State University at Stark | OH | $57,064 | $83,126 | $21,610 |
| 4 | Kent State University at Kent | OH | $57,064 | $83,126 | $21,610 |
| 5 | Indiana State University | IN | — | $70,623 | — |
| 6 | Ferris State University | MI | — | $69,344 | — |
| 7 | University of Missouri-Columbia | MO | $62,885 | — | $20,500 |
| 8 | Umpqua Community College | OR | $55,283 | — | $10,863 |
| 9 | Tacoma Community College | WA | — | $49,989 | $14,658 |
| 10 | Minnesota State Community and Technical College | MN | — | $46,718 | — |
| 11 | Robert Morris University | PA | $45,989 | — | $22,375 |
Ranked by 5-year median earnings, or 1-year where 5-year is not reported.
Highest-earning associate programs
| # | College | State | Earnings, 1 yr | Earnings, 5 yrs | Median debt |
|---|---|---|---|---|---|
| 1 | Weber State University | UT | $75,530 | $87,579 | $19,812 |
| 2 | College of the Canyons | CA | — | $62,773 | — |
| 3 | Minnesota State Community and Technical College | MN | $50,302 | $54,671 | $14,251 |
| 4 | Harrisburg Area Community College | PA | — | $50,268 | — |
| 5 | Midlands Technical College | SC | — | $49,140 | — |
| 6 | Alexandria Technical & Community College | MN | — | $41,939 | — |
| 7 | Greenville Technical College | SC | $29,192 | $41,494 | $11,914 |
| 8 | Wade College | TX | — | $39,676 | — |
| 9 | Lake Land College | IL | — | $38,165 | — |
| 10 | Ameritas College | WV | — | $27,464 | — |
Ranked by 5-year median earnings, or 1-year where 5-year is not reported.
Highest-earning bachelor's programs
| # | College | State | Earnings, 1 yr | Earnings, 5 yrs | Median debt |
|---|---|---|---|---|---|
| 1 | Baylor University | TX | $85,374 | $145,869 | $19,500 |
| 2 | Western Governors University | UT | — | $110,474 | — |
| 3 | Texas A&M University-College Station | TX | $72,444 | $103,859 | $19,375 |
| 4 | William Paterson University of New Jersey | NJ | $62,669 | $100,079 | — |
| 5 | Bellevue University | NE | — | $98,308 | — |
| 6 | Kennesaw State University | GA | $77,431 | $95,073 | — |
| 7 | Purdue University-Main Campus | IN | $66,112 | $94,243 | $19,499 |
| 8 | Weber State University | UT | $73,639 | $93,643 | $19,693 |
| 9 | Bowling Green State University-Main Campus | OH | $63,510 | $88,280 | $24,611 |
| 10 | Ball State University | IN | $57,265 | $86,156 | $18,500 |
| 11 | University of Wisconsin-Madison | WI | $58,551 | $83,565 | $17,500 |
| 12 | University of Minnesota-Twin Cities | MN | $59,443 | $82,812 | $19,500 |
| 13 | CUNY Bernard M Baruch College | NY | $53,472 | $81,609 | $8,250 |
| 14 | Tuskegee University | AL | $43,254 | $81,342 | — |
| 15 | University of Houston | TX | $63,105 | $80,212 | — |
Ranked by 5-year median earnings, or 1-year where 5-year is not reported.
Highest-earning master's programs
| # | College | State | Earnings, 1 yr | Earnings, 5 yrs | Median debt |
|---|---|---|---|---|---|
| 1 | Texas A&M University-College Station | TX | $109,623 | $140,199 | — |
| 2 | CUNY Bernard M Baruch College | NY | $64,789 | $129,522 | — |
| 3 | New York University | NY | $93,918 | $122,187 | — |
| 4 | University of North Texas | TX | $60,615 | — | — |
Ranked by 5-year median earnings, or 1-year where 5-year is not reported.
Related fields
Quick answers
- How much do general sales, merchandising and related marketing operations graduates earn?
- One year after finishing, a typical bachelor's program in general sales, merchandising and related marketing operations reports median earnings of $59,171. Source: U.S. Department of Education College Scorecard, field of study data.
